Tag: direct mail

Acquisition is a word guaranteed to make Yolanda Noble smile. The founder of financial mailing service Corporate Mailing Matters (CMM) completed the takeover in January of the business and assets of direct mail company Pims National and Pims Envelopes, a move that has seen CMM grow its turnover to £30m from £18m.

Noble already has her eye on two other acquisitions that Will help to establish CMM as a leader in the mail communications sector. She has set her sights on growing turnover to £65m in the next three years and possibly seeking a listing on the Alternative Investment Market.

The Print Factory’s (TPF) primary source print management contract with Sky has been extended for five years. The deal is estimated to be worth up to £100m. It comes after a two-year deal, signed in November, worth more than £5m, for the printing of Sky’s transactional mail. The firms started working together in 2003. Last week Northampton-based TPF opened a 2,800m2 site in Brentford, west London, next to Sky’s headquarters.

Direct mail spending has fallen for the second year running, but the decline had been slightly offset by a rise in door-drops, according to a new report.
Thomson Intermedia and KPMG’s annual media spend figures for 2005 showed overall adspend increasing by 5.4%, with growth concentrated in TV and online.
The year-on-year decline in direct mail was reversed in the last quarter of 2005.