Tag: direct mail

UK mailing issues: Go with the flow (transactional mail)

Posted by | Feb 3, 2006 | |

Mailing houses have formed a radical post-deregulation idea: produce and deliver direct and transactional mail under one roof, creating a single mail stream. If they can pull this off, the scope for marketing via bills and statements will be huge. It is only one month since the UK postal services market opened up fully to competition, so it is a little early to predict the eventual impact of liberalisation on the direct marketing industry. But one thing is certain: life will never be the same again for mailing houses. So long as there was a monopoly service provider, these suppliers were limited in how much value they could add to their services. Postage discounts can only be taken so far when the range of delivery options is restricted. In an open market, however, new opportunities have arisen. Many of these will flow upstream from the decisions taken by the new postal operators. In developing services and building market share, companies like DHL Global Mail, TNT Mail and UK Mail will need supplier partners to feed their distribution networks.
Already, the business development strategy of these operators could point to one major change. The new players have been targeting high- volume, regular transactional mailers – in other words, issuers of bills and statements. If their new clients also decide to move their direct mail activity away from Royal Mail, it is a bonus.

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Pims acquisition creates more direct mail capacity

Posted by | Jan 10, 2006 | |

Corporate Mailing Matters (CMM) has completed the acquisition of the business and assets of direct mail company Pims National. Pims will now trade as CMM National (a division of Corporate Mailing Matters), in a move which brings CMM’s annual turnover close to GBP30m. CMM said that the acquisition of such a profitable, well managed business with an experienced and capable management team, is designed to extend CMM’s production and management capacity to support the company’s growth objectives.

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Pitney Bowes wants to tap USD250B ‘mailstream’ marketplace

Posted by | Dec 7, 2005 | |

Pitney Bowes Inc. launched a new strategic business plan yesterday designed to tap into a USD250 billion market opportunity within a USD900 billion global category called the mailstream. The company marked the event by ringing the closing bell at the New York Stock Exchange yesterday. Pitney Bowes’ chairman/ CEO Michael J. Critelli said the concept of the mailstream will be the company’s organizing principle with customers, shareholders and employees. The mailstream is the sum of all mail and documents, both physical and electronic, flowing in and out of a business, as well as the people and systems that enable it. Mailstream content includes direct marketing collateral, bills and monthly statements, catalogs, parcels, letters, invoices, magazines, DVD rentals and anything sold and purchased through eBay. Pitney Bowes begins the direct mail part of the campaign next month targeting its existing high-end customer base.

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Pitney Bowes delivers . . . showing Royal Mail the route

Posted by | Dec 4, 2005 | |

Even Sir George Bains review of the Royal Mail seems to have got lost in the post. Widely tipped to come at the end of November, the Department of Trade and Industry says the former head of the London Business School will now not reveal his views on the future of the Royal Mail. Delivery is everything and the Government-sponsored research will, however, begin to surface in various policies just as the Royal Mail faces the toughest challenge in its 345-year history. On 1 January it loses its monopoly as part of cross-European liberalisation which will open the market to full competition. Firms such as Pitney Bowes, with a market value of USD9.62bn (GBP5.56bn, E8.20bn), will be looking for more opportunities in the British market along with Frances Neopost, and Francotyp-Postalia of Germany. Pitney Bowes is a good example of an old-fashioned company that has transformed its business to capitalise on the diverse ways we receive our messages. It is more commonly associated with inventing the franking machine and has now diversified into data management, electronic billing and commercial printing.

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Stralfors seals pounds 8m purchase of DPS

Posted by | Nov 24, 2005 | |

Transactional printer Stralfors UK has bought DPS Direct Mail in a pounds 8m deal, creating a pounds 28m turnover UK firm.

‘We’ve been looking for a potential acquisition in the UK for a number of years,’ said Stralfors UK managing director Mike Murphy, who will become group managing director. ‘We’ve taken our time to find the perfect fit.’

The deal was signed last Tuesday (15 November), 13 months after Stralfors made initial contact.

DPS in Orpington, Kent will continue to trade under its name but it will be rebranded at some point in the future.

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