Royal Mail has introduced a new direct mail scheme, which has yet to be named. It is designed to make running a mailing as easy as booking a TV, radio or poster campaign. Through a dedicated booking centre, agencies, client companies and mailing houses will now be able to receive an upfront, all-inclusive price for each campaign – and no doubt many would say, “about time too”.
Read MoreThere is room for expansion in the direct mail market despite small and medium-sized businesses using the post less, according to the Royal Mail.
Speaking at a marketing and sales event in Bristol sponsored by the Royal Mail’s parent company Consignia, spokesman Richard Smith said people who dismissed the post as “snail mail” were out of touch.
Despite the general economic slowdown, UK direct mail volume grew by 5.9% year on year, thanks to a strong 4th quarter of 2001, with expenditure up by 8.7%.
Read MoreThe Direct Marketing Association has welcomed postal industry regulator Postcomm’s proposals to open up the market to competition. The plans, announced last month, will effectively result in Consignia losing its monopoly over the next five years.
Read MoreThe DMA and Royal Mail have held the first meeting of their Steering Group, set up last year to promote closer co-operation between the two bodies.
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