USPS Growth Strategies
USPS Growth Strategies – Marty Emery, Manager, Core Product Development, USPS
Read MoreTag: direct mail
Keys To Direct Mail Success
Keys To Direct Mail Success – Jerold Heisler, President, The Heisler Group
Read MoreDirect Mail Market Overview
Direct Mail Market Overview – Nicholas F. Barranca, VP Product Development, USPS
Read MoreMercury Int using Swiss Post subsidiary GATS
British mail consolidation firm Mercury International has become the latest organisation to take advantage of the Swiss Posts subsidiary GATS postal delivery network by the opening of a Swiss Post office of exchange at its Heathrow International sorting office.
Read MoreCould less advertising hurt periodicals cost coverage?
The average weight-per-piece in Periodicals Mail has gone down this year, which probably means many publications have less advertising due to the slowing economy.
Since the advertising portion in Periodicals rates makes up a larger part of the cost coverage than the editorial portion, one has to wonder what impact this might have on the cost coverage in Periodicals Mail.
MER Magazine
The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.