Tag: direct mail

Mercury Int using Swiss Post subsidiary GATS

British mail consolidation firm Mercury International has become the latest organisation to take advantage of the Swiss Posts subsidiary GATS postal delivery network by the opening of a Swiss Post office of exchange at its Heathrow International sorting office.

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Could less advertising hurt periodicals cost coverage?

The average weight-per-piece in Periodicals Mail has gone down this year, which probably means many publications have less advertising due to the slowing economy.
Since the advertising portion in Periodicals rates makes up a larger part of the cost coverage than the editorial portion, one has to wonder what impact this might have on the cost coverage in Periodicals Mail.

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MER Magazine


The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

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