Tag: direct mail

Royal Mail accused on Survey

THE Royal Mail has been accused of trying to con millions of customers into giving it confidential information which it can then sell on.
It has sent them a questionnaire which it claims is designed to help cut down on junk mail.
But critics say the real purpose of the initiative, which includes a survey of personal information more detailed than the national census, is to compile a database of the families, lifestyles and spending habits of millions of Britons.

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The results of the inaugural client satisfaction survey for The Quality Standard for Mailing Production (QMP) have been published this week by the British Accreditation Bureau (BAB). 95% of the 6,003 clients interviewed stated that they were likely to use direct mail in the future โ€“ good news for the direct mail industry overall, indicating client confidence in the value and effectiveness of direct mail

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