Tag: direct mail

Publishers to test reconsolidation of periodicals concept

Twenty years after he first pitched the idea. Fred Seymour, through his company Frederick P. Seymour & Associates. is managing a significant pilot test of “reconsoIidation” of Periodicals Mail. The Magazine Publishers of America (MPA) and American Business Media (ABM) are sponsoring the reconsolidation test. which Seymour has designed. He will manage the logistics and implementation. as well as provide analysis of the test results and the costs amid benefits of the reconsolidation concept.

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Business Reply / Freepost envelope statistics

Last year Royal Mail posted 324 million direct mail response envelopes, 44% of which were first class. Compared to the 4.8billion items sent in total, this is good return business but year-on year this figure is remaining constant even as the industry grows.

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MER Magazine

The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.


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