WH Smith's Swann hails 'fantastic' response to UK Post Office trial
Kate Swann, chief executive of WH Smith PLC, the newspapers, books and stationery retailer, said customer reaction to its experiment of in-store franchised Crown Post Office outlets has been very positive — a strong signal that the controversial trial will be extended across the group’s network.
Five other trial stores, in Swansea, Shrewsbury, Slough, Ashton-under-Lyne and Altrincham, have been running since the autumn — their establishment coinciding with the closure of traditional Post Offices in the same locations and consequent job losses.
Swann explained the trial has gone well as the outlets take up a relatively small amount of space but drive footfall. She noted that incremental sales of stationery products had been a feature.
A spokeswoman for WH Smith, which trades from 543 high street stores and 129 outlets at airports, train stations and motorway service areas, said the retailer is in constant dialogue with the Post Office and would say more about the trial when it publishes interim results on April 19.
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