Key Statistics on French Direct Marketing Market
The French Union of Direct Marketing recently released the 2005 edition of its annual study analyzing the trends in direct marketing. Conducted since 1990 the report reveals there was a 4.5% increase from the previous year in total direct marketing expenditure. In 2004 direct marketing expenditure was 11 billion Euros, representing 35% of the total advertising market. Addressed mail represented 35% of the direct market expenditure, unaddressed mail 25% and catalogues 3%.
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