Barclays launches mobile banking service in India
UK bank Barclays has launched a mobile banking service in India that enables customers to transfer funds, pay bills and make account enquiries using their handsets.
The new m-banking service – called Hello Money – will cost customers Rs30 a month.
Customers signed up to the service dial a number before entering a PIN and choosing the option they want from a Hindi or English menu.
Hello Money is available through all GSM handsets on the Airtel, Vodafone and Idea networks in 40 Indian cities. The bank is looking to extend the service to CDMA handsets in the future.
Barclays says the system – which is based on ‘unstructured supplementary service data’ (USSD) technology – is easier to use than SMS and GPRS mobile banking services, which often involve several steps such as application downloads and can be costly as customers are charged for SMS or GPRS subscription every time they use the service.
The bank says its new m-bankig system can bring financial services to India’s 184 million unbanked population.
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