DMA pressures parties to avert postal strike
The DMA (UK) is urging Royal Mail and postal workers to reach an agreement over pay conditions and avert a national strike that could plunge the direct marketing industry into crisis. A DMA spokesman says: “We can ill afford action in this economic climate. Consumers wouldn’t be able to respond, wouldn’t have their orders fulfilled, and it would damage their confidence in the medium. “Advertisers may make switches on their media schedules, and the Royal Mail recovery plan could be thrown into jeopardy. We’re asking both parties to use common sense.”
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