Tag: Neopost

UK Mail Award winners announced

A packed audience of 300 postal industry leaders was on hand at the annual Gala Dinner on Tuesday evening (31 October) to see the 2006 UK Mail Awards presented. London-based direct marketing specialists WDMP Communications walked away with three awards, including those for both the best Domestic and International Marketing Campaigns of the Year for Carphone Warehouse and Chelsea FC respectively. Other winners on the night included Marketscan (Database Management), Neopost (Technology) and UK Mail, who were named best Downstream Access Supplier. Royal Mail’s Tonbridge Mail Centre was Mail Centre of the Year, while Royal Mail themselves went away with the Innovation award.

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Postal Services: Now size matters

Last month, Royal Mail introduced its postal cost plan, Pricing in Proportion.

How many companies were ready for the change? How many had put in months of preparatory testing and re-testing? How many others are now in a tail-spin, awaiting their first Royal Mail invoice under PiP and wishing they’d taken more notice earlier?

Few will admit to being in the latter camp, inevitably. Abacus, the mail order data pool supplier, says 80 per cent of its Alliance members claimed last summer that they would be ready by now. Mail order firms are among those set to benefit most, since they can now send heavier catalogues at no extra cost. Some 70 per cent of Abacus Alliance members believe it will mean good news for them, and 31 per cent are planning to increase their circulations as a result.

Nevertheless, admits Roger Williams, Abacus’ marketing director, the reality is that smaller companies “have not thought about the implications and it’s suddenly upon us”.

More worryingly, an online survey conducted by mailing equipment company Neopost found that 75 per cent of 1,000 businesses sampled had done nothing about PiP by June this year.

Many businesses are under the impression that they spend a minimal amount on postage and need not pay heed to the change, says Walsh. “Actually, if they added up their postal costs, they would be shocked.” Neopost estimates postage accounts, on average, for 30% of the cost of a typical direct mail campaign.

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New prices produce Direct Mail postal cost cuts

Mailroom equipment manufacturer, Neopost, has highlighted that when Pricing in Proportion (PiP) comes in to effect in the UK postal market this month, there is more changing than just the way mail is valued. Philippe Masson, Neopost’s marketing director, explained: ‘Royal Mail’s GBP10m advertising campaign is now fully underway with awareness of PiP increasing. However, one message is still not being heard by businesses – the reduction applied to metered, or franked mail, compared to stamps, will increase.’ He added: ‘The saving on a standard letter will rise from 1p to 2p for both first and second class mail and this differential increases at larger formats and higher weights.

Businesses, that currently use stamps, can easily access discounts simply by using a franking machine.’ Neopost said it has already introduced a number of systems to enable businesses to control their postal budgets in response to PiP – from folder inserters programmed to select the smallest appropriate envelope size, to dynamic scales that automatically weigh and measure items as they pass through.

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Neopost works with FrankPay

Neopost, the pan-European mailroom equipment maker, has made its franking kit compatible with Parcelforce’s new service, FrankPay. FrankPay gives any franking machine user access to all domestic and international Parcelforce services via the web and lets them pay via their franking equipment. ‘This offers customers complete control of all their mail and express parcel costs from their franking machine,’ said a Neopost spokesman. The service also offers users a pounds 1 discount per parcel on normal Parcelforce tariffs.

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