Tag: Nordstrom

Nordstrom to put recycled paper in catalogs

Nordstrom Inc. yesterday became the latest cataloger to adopt more environmentally aware practices into its catalog program. The decision comes after similar moves by Williams-Sonoma, Hewlett-Packard and Limited Brands.

Catalogers have long been the target of environmental activists for their heavy paper usage. The rash of new green policies being announced by major catalog brands could change that, even though many direct marketers still argue that it is not economically feasible to switch to more environmentally friendly paper.

Starting in April, Nordstrom said it would be the first among its peers in the specialty fashion arena to print on Forest Stewardship Council certified stock with 30 percent post-consumer waste.

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