Philpost has turned the corner
James Thornton, CEO, Mailing Lists Asia
World Mail Review May 2008
James Thornton, CEO, Mailing Lists Asia
World Mail Review May 2008
DHL has once again been voted as one of Asia’s most trusted brands in the ‘Airfreight/Courier Service’ category at the 10th annual Trusted Brands Awards 2008, organized by Reader’s Digest. The company has, for the fourth consecutive year, received an Asia Platinum Award, in addition to the three Platinum and five Gold awards garnered across seven countries surveyed.
The prestigious award wins further strengthened the DHL brand equity as consumers clearly associate the company with attributes that are of utmost importance to them – trustworthiness, credibility, quality, value, understanding their needs and innovation.
Besides the Asia Platinum Award, DHL received the Platinum Award in Hong Kong and Singapore, as well as the Gold Award in Malaysia, Philippines, Taiwan and Thailand in the same category. In India, DHL and Blue Dart, part of the DHL group, each garnered a Gold Award. Platinum awards in Hong Kong and Singapore are repeated wins; Hong Kong for the fifth year running and Singapore for the second successive year.
Respondents who took part in the survey, through email and telephone interviews, nominated their most, single trusted brand. DHL’s excellent showing in the survey shows that its brand name registers top-of-mind awareness among consumers. DHL attributes this appeal to its strong brand presence, extensive network infrastructure, and the active community activities that it regularly and consistently participates in these countries and beyond in Asia Pacific.
Read MoreEnjoying strong profit and growing by 20 per cent annually, Emirates Post has turned its focus on expansion plans abroad.
Abdulla Ibrahim Al Daboos, Vice-Chairman and President of Emirates Post Holding Group and Chairman of Emirates Post, sat down with Emirates Business to discuss the group’s diverse business interests and its plans for the future, including acquiring a fleet of aircraft and starting joint ventures with remittance firms overseas.
Looking beyond traditional domestic mail processing, Al Daboos is working to turn Emirates Post into a successful international brand.
How was Emirates Post’s performance last year and what are your expectations for 2008?
No doubt we have made a lot of progress since 2001 when Emirates Post was established as a commercial entity under the UAE Government. The services we have provided so far have been very helpful to the community. Emirates Post made Dh190 million net profit for the year 2007, and we expect a 20 per cent growth from our national operations. If we acquire international operations, we can expect another 20 per cent growth.
What measures has Emirates Post been taking to prepare to move outside the UAE?
We had to think of expansion to our operations and services beyond the UAE borders. We divided our strategy into three categories: financial, express and logistic services. We have already developed these, but more on the national level, and we can use this as our foundation to go regionally and internationally.
We are re-engineering a lot of the processes currently taking place in the government, semi-government and private sectors by evaluating how they conduct their businesses and interact with their customers and mail management. But we need to work on many issues such as proper management, proper IT infrastructure and liquidity so we can succeed internationally.
Can you elaborate on your international expansion strategy?
We do a lot of money remittance. There are a lot of people who transfer money to countries such as India, Pakistan, Indonesia, the Philippines, Egypt, Jordan and Lebanon. In the past, we used to have a relationship or an agreement with a company or agent in those countries.
We now intend to acquire a stake in such companies abroad to expand our services. This will apply to cargo and courier services. Instead of being just the sending part, we would like to have a share in the receiving part as well.
We expect this to give us better control over the services and a better share of the revenues on the other side of the business. Meanwhile, we are keeping in mind the continuous improvement of quality. If we are involved in the know how, then we will be sure the service level here and abroad is the same.
The more we expand internationally, the more we control and improve quality in these countries. Also it will mean we will bring the business here as individuals and corporates have more confidence in us. It is a new way of looking at it. This is how we can replicate the success of many of the services we provide here in certain countries where we can operate.
Have you already started acquiring stakes in companies abroad?
Yes, we have already have done this. We have begun due diligence in India, Pakistan and Indonesia – talking to a company that exists there and buying a share in that company. We are working now on Sudan, Jordan and Syria.
As Emirates Post Group, we have a lot of services and several companies beneath us such as: Electronic Data Centre (EDC), which is a document data centre that does printing, mail fulfilment and credit card issuance; Wall Street Exchange; and Emirates Marketing and Promotion.
We are trying to expand wherever we go to improve services that are related to what we do. Look what we have been doing nationally. This is encouraging us to set up joint ventures to expand internationally.
What are the challenges you foresee to your international expansion pl
Read MoreFedEx Express announced the expansion of its customer portfolio of services with the launch of FedEx International Economy service in 10 Asia-Pacific markets, with another introduction scheduled this March for three more Asian markets -the Philippines, Indonesia and Vietnam.
FedEx International Economy is an economical, day-definite, customs-cleared, door-to-door service that features a transit time typically one to two days longer than premium FedEx International Priority service, which is designed for more time-sensitive shipments.
The new service effectively addresses the needs of customers who look for reliability and cost efficiency as a top priority in shipping.
FedEx International Economy is specially designed for customers with less urgent shipments of individual packages under 68 kilograms, but who require the reliability they have come to expect with FedEx.
No weight restrictions apply for multi-piece shipments.
Offered on competitive list rates and backed by a money-back guarantee, FedEx International Economy typically delivers intra-Asia packages in two business days, and shipments to the U.S. and major markets in Europe typically in three to four business days.
As with the FedEx International Priority service, customers can use fedex.com for online tracking with proactive e-mail notification in 15 languages.
Read MoreDHL has increased its Asian cargo capacity in Manila and Hong Kong by utilising a new dedicated freighter to address the growing volume of imports and exports to and from the Philippines.
DHL’s Air Hong Kong B757-200 freighter has augmented its shipment capacity to 24 tonnes, an increase from its previous 19 tonnes. Flight frequency has also been increased from four to five times a week. These adjustments have increased DHL’s total payload capacity by 58 percent, creating a total payload capacity of 240 tonnes.
Exports from the Philippines to China grew by an average of 43.8 percent between 2000 and 2005, while imports from China to the Philippines grew by an average of 30.5 percent during the same period.
Aside from the larger shipment capacity, DHL’s new dedicated air transport gives customers the benefit of better shipment security. It reduces the risk of cargo being off-loaded due to commercial plane constraints.
DHL’s Asia Air Network includes more than 30 destinations in 16 countries and territories. It is also served by over 20 aircraft in dedicated air operations.
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