Sales grow 15 times faster online than in shops
Internet shopping may have come of age at last as British shoppers racked up Pounds 1bn of online sales last month – almost double the level of a year ago.
The findings, released yesterday by the Interactive Media in Retail Group, showed that November sales outstripped the previous month by 10.1 per cent, and by 95 per cent for the festive period last year. Sales over the internet are growing 15 times faster than those on the high street, which have grown by an annual 6.1 per cent, according to the IMRG.
Much of the online increase was driven by a shift toward products such as electronics, clothing and e-ticketing from budget airlines.
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