Post Office UK: Non-liners miss out on GBP 4.5 billion savings per year
Families with broadband can save GBP 70 per month through online access to cheaper household goods and services, according to new research from the Post Office. Those who are online paint a picture of a ‘broad-bound’ society as 96 per cent consider internet access to be a lifestyle necessity they could not live without.
Yet one third of UK households are missing out on these savings, and the wider benefits, because they are still not online. A total of almost GBP 4.5 billion of potential savings are being missed by non-web users each year, in what is a worrying effect of a deepening digital exclusion.
Broadband in the Home: An Analysis of the Financial Costs and Benefits was commissioned by Post Office Telecoms to calculate, for the first time, the financial impact of the UK’s digital divide. Fear of the initial expense of getting a PC and internet connection, or fear of online fraud, is actually deepening the digital divide amongst those who could stand to benefit most from getting online.
One year on from the launch of its broadband service, this research will inform the Post Office’s continuing work to get the digitally excluded online by improving accessibility and transparency.
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