The Christmas card retains its crown as the most popular festive greeting
The Christmas card still retains its position as the preferred festive greeting despite competition from text and e-mail, research from Royal Mail revealed today.
More than eight in ten people (84 per cent) prefer the personal touch of a Christmas card from friends and family, the study showed. It also revealed 60 per cent of people like to receive a hand written letter as a seasonal greeting while only three in ten people (32 per cent) like to be sent a festive text message.
The figures have been released as Royal Mail reminds customers sending Christmas greetings that its pricing system changed in August.
The research, which was based on the opinions of over 2,000 adults, also reveals the importance of Christmas cards in maintaining a social network, with nearly a third (28 per cent) claiming they will send a Christmas card to people they have not seen for up to a year. And a quarter said they will send a Christmas card to people they have not seen for as long as seven years.
Christmas cards can also reportedly play a role in re-establishing relationships with six out of ten people (63 per cent) saying they are more likely to get in touch with someone who had sent them a Christmas card.
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