Tag: Royal Mail

One in every four post boxes still without a tab

Posted by | Oct 9, 2006 | |

A nationwide survey undertaken on 19th September by Postwatch, the watchdog for postal services, has revealed that one in every four post boxes fails to display the correct collection tab – despite Royal Mail’s commitment to fully reintroduce the tabs by June.

The survey found that of 1,647 post boxes visited:

” 301 did not display a collection tab
” 95 displayed an incorrect tab
” Leaving 1,251 post boxes displaying the correct tab – 76 percent of the total surveyed

Collection tabs are important to customers as they indicate the daily final collection from a post box has been made. Royal Mail removed them in 2002. Following customer complaints and a Postwatch campaign, the company then agreed to reintroduce collection tabs.

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Royal Mail: British automobile industry sees 12.3 percent increase in DM

Posted by | Oct 9, 2006 | |

The automotive industry in Britain has experienced a 12.3 percent increase in direct mail volumes in the second quarter of this year, according to figures released on Oct. 6 by Royal Mail.

Between April and June 2006, volumes rose to 12.32 million, up from 10.97 million in the same period in 2005, London-based Royal Mail said.

Other sectors to perform well were charities with an increased volume of 10.5 per cent to almost 97 million direct mail pieces, the health sector with a 10 percent increase to 13.89 million pieces, and the travel and tourism sector with an uplift of 7.8 percent to 52.04 million pieces.

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New results show significant increase in direct mail volumes for the travel and tourism sector

Posted by | Oct 6, 2006 | |

New figures today revealed that the travel sector has experienced a 7.8 per cent increase in direct mail volumes.

During the second quarter this year, volumes rose to 52.04 million, up from 48.28 million in the same period in 2005, revealed Royal Mail.

These strong results, reported between April and June 2006, are indicative of the yearly focus on driving summer holiday package sales. Direct mail is increasingly being used to drive response to brand marketing campaigns, resulting in the uplift in targeted direct mail. For example Virgin Holidays uses direct mail as a key part of its brand response campaigns, to increase sales of its US and Caribbean holiday destinations.

Interestingly, there has also been a significant lift in volume of direct mail sent to the 55-64 age bracket. This is a result of the marketing community identifying the ‘grey market’ as a responsive and valuable target audience.

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New results show significant increase in direct mail volumes for the retail sector

Posted by | Oct 6, 2006 | |

New figures today revealed that the retail sector has experienced a 1.1 per cent increase in direct mail volumes.

During the second quarter this year, volumes rose to 88.91 million, up from 87.92 million in the same period in 2005, revealed Royal Mail.

These strong results, reported between April and June 2006, are indicative of the current retail climate. Footfall on the high street suffered dramatically during the World Cup and unusually hot summer weather, and increases of online purchases failed to meet the shortfall.

Furthermore, The British Retail Consortium’s Shop Price Index shows that prices are on the rise. August 2006 is the second month the inflation rate has shown a significant year on year increase (1.4 per cent). Much optimism is also predicted for the rest of the year, with Royal Mail’s new pricing structure (Pricing in Proportion) enabling retailers who post more than 90 per cent of their products to save money on two thirds of their mail on average; a saving which could then be re-invested into further direct marketing activity.

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Royal Mail launches the business movers file: a powerful new source of business leads.

Posted by | Oct 5, 2006 | |

Royal Mail today launched the Business Movers File – a new source of information on businesses that have relocated within the UK.

The file, updated monthly, is designed to provide high quality sales leads for business-to-business marketers.

Companies that have relocated tend to be active buyers of a wide range of products and services – from office equipment to stationery, recruitment, advertising and financial services. According to research from the Directory Association, companies spend more in the first few months of moving than over the next five years and are seen as valuable sales prospects.

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