UK Royal Mail launches discount promo to publishers
Royal Mail is launching a promotion offering consumer publishers a 25% discount in order to help the weekly magazine market boost its marketing activity and sales.
Royal Mail claims that the reduced distribution costs will potentially allow weeklies to increase their marketing activity, using the money saved from the discount programme to increase their overall subscription circulations.
To qualify weekly magazines must have less than 5% of their sales via subscription as recorded in the December 2003 ABC audit figures, and must apply for the offer between August 2 and September 24 2004. The discount will apply for 12 months from the first discounted mailing, or from October 8, whichever date is earlier.
Read More
