Tag: Royal Mail

DM and e-Mail Marketing Growing in UK

Posted by | Jul 1, 2003 | |

Direct mail marketing has lost none of its popularity, especially for financial services companies. But are they going to take up digital? In the face of an advertising recession, direct mail has been showing continual growth, with spending in the UK rising 4.6% in the first quarter of 2003 and total expenditure at GBP658.2 million, according to the DMIS, which provides direct mail figures for Royal Mail. But that’s not necessarily bad news for digital marketing. Again, according to Royal Mail, 42% of marketers using direct mail also use email marketing, and this figure rises to 50% among the top 500 advertisers. More marketers and agencies are realising that digital media, such as SMS and email, can enhance their use of direct mail in an integrated campaign. ‘We see email and SMS as complementary to the established strengths of mail media,’ says Tim Rivett, head of advertising markets at Royal Mail.

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Postcomm reviews Postcode Address File Code of Practice

Posted by | Jun 30, 2003 | |

Postcomm today published for consultation its first review of the Code of Practice that it introduced last year on changes to the Postcode Address File (PAF) – the list of the postal addresses of all 27 million households throughout the UK, which is maintained by Royal Mail. This Code of Practice for the first time set out rules that, among other things, enabled people to ask Royal Mail to make changes to parts of their postal address.

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UK post price rise to plug pension gap

Posted by | Jun 29, 2003 | |

Royal Mail has warned that it may shortly be forced to raise the price of postage to help plug the pounds 4.6bn hole in its pension fund. The revelation comes just seven weeks after the state-owned mail company increased the price of first- and second-class stamps by a penny. It is understood that Royal Mail is considering a further 1p rise – which would generate pounds 170m a year – to shore up its pension fund, which has 400,000 members.

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Red letter day for MSPS' mail

Posted by | Jun 28, 2003 | |

The Scottish Parliament has scrapped controversial plans to privatise its internal postal system after an outcry from MSPs. The service, which is currently operated by the Royal Mail, is instead to be taken over by the parliament itself. The existing Royal Mail employees working at the parliament will be offered the chance to stay on and become part of the parliament’s own staff. There were widespread protests earlier this year when it was claimed an English firm, Business Post, based in Slough, was poised to win the GBP 1 million contract to deliver MSPs’ mail.

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UK Royal Mail to launch internet access pilot

Posted by | Jun 27, 2003 | |

The Royal Mail plans to kick off a pilot program to provide Internet access through kiosks at post office branches. The pilots will be launched in partnership with Internet café chain easyInternetcafe in the next two months at some unspecified post offices. A Royal Mail spokeswoman said the Internet pilots would last a year. The pilots are designed to assess the demand for Internet access service at the post office. Depending on the response, the post will expand the Internet access service. It has yet to decide on the number of post offices where it’ll offer the pilots or the pricing during the trial. “We’re still working out the finer details,” a spokesman said.

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