Tag: Royal Mail

You can’t please all the people all the time. As expected, Consignia’s minority stake of £2 million in Bristol-based mailing house Mail Marketing International has caused mixed reactions.
The investment, claims Royal Mail, is part of an ongoing strategy to protect mail from cheaper, faster options, like email. By stumping up the cash, the delivery giant says it wants to ensure direct mail has a sustainable future. “The problem,” says Geoff Lambert, finance and commercial director at Royal Mail, “is how to make the industry relevant in a digital age. We’re putting our money where our mouth is. We’re willing to change and to share the risk.”
By risk, Lambert means taking time and cost out of the supply chain. Investment in MMI, he predicts, enables both companies to develop new ways of working, with the solutions they find to be shared among the industry.