The Royal Mail has embarked on a nationwide fully integrated
campaign aiming to emphasise the importance of integrated marketing
for successful e-commerce. The press-only campaign is to feature in
all national broadsheets as well as financial and marketing titles,
such as Marketing Week and The Economist, with adverts driving
traffic to the Royal Mail website.
Britain’s new postal regulator has ruled that the Royal Mail’s obligation to deliver to every address in the country is a net benefit and that even deliveries to remote rural areas are profitable. The findings mean that PostComm is likely to sanction much more extensive competition to the Royal Mail’s postal monopoly than previously thought.
Read MoreUnofficial strikes in the Royal Mail resulted in 62,000 working days lost in the last 12 months – one of the worst years on record.
Read MoreLONDON’S postal system faces further disruption as Communication Workers Union members today backed an official strike that will stop deliveries and collections across north London for several days.
Read MoreThe Royal Mail’s monopoly is to be blown away by the new postal regulator, which today forecasts a brave new world in which letters, costing less than the current first and second class rates, are delivered along with the morning milk or groceries.
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