Mediaservis: leading challenger to Czech Post
With the postal service market set to open up, Mediaservis is positioning itself to wrap up a bigger chunk of the mail delivery market. And more than just junk mail is at stake.
The Czech postal services market is the most open and developed within the Central and Eastern Europe (CEE) region, yet rivals of traditional public operators are awaiting full liberalization of the European Union postal market, says Jaroslav Aujezdský, CEO of Mediaservis, an alternative competitor to domestic state-run post office Èeská pošta (ÈP).
Mediaservis is closely monitoring the liberalization process and will be prepared to meet all the conditions when the market is fully liberalized, and be able to provide delivery of mail under 50 grams, or under Kè 18 (EUR 0.65) in the Czech Republic, Aujezdský said.
Currently, Mediaservis has about a 20 percent market share of approximately 1 billion addressed mail items including letters, direct mail, newspapers and magazines sent every year. “We want to enter the segment of delivery of letters under 50 grams, which represents about 65 percent of all the letters that we cannot deliver at the moment although we are capable of doing it,” Aujezdský said. The 65 percent represents mainly the business-to-business (B2B) and the business-to-customer (B2C) market. Some 90 percent of European mail is from businesses, and this is where most new rivals are likely to target new lower-priced services, according to the European
Commission (EC).
Mediaservis was established in 1999 with the aim of providing a morning delivery service mainly for publishing houses. At that time the only operator ÈP offered late morning delivery of periodicals on weekdays, and no service on Saturdays.
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