Emerging markets drive DHL’s international success
“We attribute our international growth to our recognition of emerging markets which contributes 200,000 customers to our worldwide figure of 4.2 million across the globe,” said David Wild, GM DHL UAE. Started as a separate region in 2000, DHL’s Emerging Markets division was set up to service 93 countries across a 14 hour time zone. The countries were grouped by area; CIS and Russia, South East Europe and North Africa, Middle East, Sub Saharan Africa and Turkey. DHL has out-stripped its two leading competitors by making more international deliveries than the two combined, according to a globally sourced business website. “By aligning these countries according to similar needs, issues, potential and expectations we made our venture into new territory much more manageable. However, we were determined to be aware and acknowledge that all the countries are diverse in culture, language and standards. This was the key to our success in these emerging markets,” said Wild.
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