Milkmen working for Express Deliveries in the Gloucester and Stroud areas now deliver parcels alongside their usual dairy products.
They mostly deliver business products, things like contact lenses, holiday brochures, photographs and magazines.
Read MoreMarketing review creates three new director-level posts.
Royal Mail head of advertising mail David Walker becomes brand marketing director in the restructure. His new role includes brand development, market research, communications and agency management.
Colin Beesley is now value-added solutions director, with responsibility for developing adjacent markets and creating alliances. Beesley was director and general manager at Royal Mail’s international division.
Lorna Clarkson becomes commercial policy, management, and pricing director, overseeing pricing strategy. She is currently head of commercial and specification. Rich has yet to appoint a director of products and a director of sector marketing. All of the appointees will be in place by April.
Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure.
Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001, says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under marketing director Paul Rich.
Troy has spent the past year devising a strategy for the Royal Mail brand, consolidating the company’s communications into the Omnicom group and creating a new campaign, which is due to run in March. The campaign uses the strapline: “When you can’t take it personally we will. Royal Mail – with us it’s personal.”
Royal Mail recently announced it would be slashing its marketing department by up to 180 people by April as part of its marketing review.
Read MoreRoyal Mail has relaunched its Web site aimed at SMEs wanting to plan and execute cost-efficient DM campaigns. The new site, dm-online.co.uk, which claims to be the only service of its kind, provides templates and tools for design, layout and copy production.
Read MoreUK Royal Mail has restructured its marketing team under marketing director Paul Rich as it prepares for competition from market entrants such as Deutsche Post and TPG.
Rich is aligning his marketing team more closely with Royal Mail’s sales force. Following the review, the marketing of all Royal Mail-branded products will be the responsibility of Rich and his team.
Read MoreFollowing undertakings from Royal Mail, Postcomm announced today (29 January 2004) that it has decided not to confirm a provisional enforcement order on the company. The order was served in November 2003 after Postcomm received information which suggested that Royal Mail was offering substantial discounts to attract catalogue and advertising mail. The order will be allowed to lapse towards the end of February 2004, when the undertakings will be in place.
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