Changes to UK Royal Mail’s Marketing structure
Royal Mail’s Marketing Director Paul Rich is introducing a new structure, to align his team more closely with the company’s sales force. The move is to enable more effective and customer-driven development of products and services as the company’s marketplaces become increasingly competitive.
The review of Royal Mail’s marketing structure has led to five new areas covering products, sectors, brand, commercial policy plus pricing and value added solutions. A director for each area will report directly to Rich.
The new team will be responsible for all Royal Mail branded products and services, including special stamps and philatelic products, international services and logistics where marketing was previously carried out within separate business units.
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