AMV grabs Royal Mail UK and Tetra Pak activity
Royal Mail has confirmed the appointment of Abbott Mead Vickers BBDO and its sister Omnicom shops Proximity and Wolff Olins to handle its communications.
The above-the- line work is worth pounds 20 million.
Last month, Royal Mail announced it had ruled out WPP, M&C Saatchi and Grey Worldwide from the pitch for its integrated account. Omnicom’s presentation was the only one put forward for a second round of research. The results of this research led to the consortium’s final appointment this week.
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