Tag: UK

Parcelforce Worldwide launches GBP1 million ad campaign

Posted by | Mar 12, 2003 | |

Parcelforce Worldwide is launching its first above the line advertising campaign for six years following a major restructure of the business that has firmly positioned it as one of the UK’s leading express delivery companies.

The four week GBP1 million campaign, which launches on 17 March, focuses on national press and national and regional radio stations. The creative theme developed by Soup –‘There when you need us’– demonstrates that Parcelforce Worldwide understands and identifies closely with the needs of the modern business customer.

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Analysts talk down Exel bid for Hays

Posted by | Mar 11, 2003 | |

Exel, the world’s third largest logistics company, is likely to pass on the opportunity to buy out Hays’ logistics and haulage arm, in favour of improving
its position in the US and Asia, according to analysts.

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Parcelforce Worldwide launches GBP1 million business ad campaign

Posted by | Mar 11, 2003 | |

Parcelforce Worldwide is launching its first above the line advertising campaign for six years following a major restructure of the business that has firmly positioned it as one of the UK’s leading express delivery companies. Over the past nine months Parcelforce Worldwide has reinvented itself as a time-guaranteed, express only delivery company and ended its role in the non-guaranteed three to five day delivery market. Its association with slower delivery services had previously made it difficult to build its reputation and image as a high quality express parcel company.

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Sense of comfort may return to taunt UK Royal Mail

Posted by | Mar 11, 2003 | |

Royal Mail executives may take some comfort from the expected sale of the mail operation of Hays, one of its few new domestic rivals.

However, most observers expect that the mail business, which is profitable and thought likely to fetch between Pounds 350 million and Pounds 450 million, would provide stiff competition, even if it were placed under new ownership.

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