Tag: UK

Clarks has chosen TNT Express

Clarks has chosen TNT Express to provide collection and deliveries of over 150,000 pairs of shoes a week to 650 retailers across England, Wales and the Channel Isles

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Royal Mail launches online drive for door-drops

Royal Mail is launching an interactive online service to promote the effectiveness of door-to-door marketing. The website, www.royalmail.com /doordropaction, is designed by OglivyInteractive and leads users through a virtual town demonstrating how door-drops work. According to Royal Mail, door-to-door marketing is a successful growth area with 79 per cent of people reading, keeping and passing on door- drops.

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UK Royal Mail delivery trials to lure brands

Royal Mail is poised to deliver a shot in the arm to the direct marketing industry with the launch of nationwide trials for the long- awaited ‘nominated day delivery’ service.

The scheme, which some agencies have been calling for years, would allow brand owners to request which day a mailshot drops, and therefore integrate it more closely with other marketing methods, such as outbound telemarketing and DRTV campaigns.

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UK Royal Mail plans to use fewer specialist shops

Royal Mail plans to slash its 30-strong agency roster and cut the range of marketing disciplines that it employs as it kicks off a review of its GBP60 million business.

The review will encompass eight marketing disciplines including advertising, direct mail, relationship marketing, brand strategy, sales promotion and digital.

But the postal operator wants agencies to provide integrated solutions or pitch with other shops in a bid to use fewer specialists.

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