The latest figures from the DMA Inserts Council show that although 2001 saw a slight decrease during July and August compared to 2000, there has been a considerable improvement in September. There has also been a slight increase in inserts volume in the third quarer.
Read MoreDespite signs of an overall economic slowdown statistics released by the Direct Mail Information Service show that direct mail volume increased by 4.5% year on year in the July to September period. Over that quarter some 1.127 billion items of direct mail were sent.
Read MoreCompanies setting new budgets in the third quarter of 2001 revealed that spend on direct marketing was set to grow at a faster rate than all other market ing activities, according to the Bellwether Report. published late last year. Nearly three times as many companies (46%) report ed a rise in next years budget spend on direct marketing as those that reported a decline (16%).
Read MoreAccording to a recent survey from Pitney Bowes Document Messaging Thchnologies, 37% of respondents believed consumers are less likely to pay electronic bills on time, while 21% thought consumers are more likely to pay electronic bills quicker. Thirty-nine per cent saw no difference in payment times between postal and electronic billing.
Read MoreOver the last year, businesses have wasted £70.2 million mailing people at the wrong address, according to recent research by The REaD Group. The research was based on match rates found by the National Suppression File (NSF), which the company launched in March 2001.
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