Online shoppers get the one o’clock Friday feeling
Friday lunchtime is the most popular time of the week for online “Work shopping” as people take advantage of Internet access in the office and start the weekend early, Royal Mail research revealed today.
Nearly two thirds (65 per cent) of online shoppers who have access to the Internet at work admitted they are likely to buy during the week – and 1pm Fridays is the most popular time with one in eight placing an order.
The research also revealed that ‘Work shoppers’ tend to spend more online, with an average of GBP725 spent on goods bought via the Internet in the first eight months of the year, compared to the national average of GBP609.
The research is released as IMRG (Interactive Media in Retail Group), the industry body for online retailing, today launched its Internet Shopping is Safe campaign, which includes a guide to effective, convenient and safe Internet shopping.
Royal Mail’s study also found that other popular weekdays for ‘Work shopping’ are Mondays and Wednesdays, as employees use online shopping to deal with the post-weekend and mid-week blues. This reflects additional research findings that show 60 per cent of Internet shoppers work full-time with 51 per cent having Internet access at work.
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