The Central Office for Information (COI) has chosen a single agency for the first time to handle the Government’s #2m door-drop account, potentially handling campaigns to all 26 million households in the UK. The Leaflet Company has been selected to manage all future door-drops, following a four-way pitch against Tri-Direct, Circular Distributors and National Letterbox Marketing.
The COI carries out around 20 door-drop campaigns a year.
Royal Mail has launched an initiative to support the customer publishing industry by offering a 15 percent discount on customer magazine mailing costs. The promotion is designed to encourage clients planning to publish a title to favour mailing, rather than “pick-up” titles. To qualify, companies must sign up by December and commit to at least two mail-outs before August 2006.
Read MoreAmtrak Express Parcels has started a two-man home delivery service for retailers, specialising in items such as plasma and LCD TVs, and other electrical goods.
Amtrak is the first express parcel carrier to offer the capability, eliminating the need for dedicated in-house or contractor fleets.
Three quarters of Royal Mail business customers say they would move some or all of their business if a competitor offered equivalent service quality at a 5% discount, but 82% believe that Royal Mail’s service is better. The findings reveal that although caution is prevalent in the business mail market, volume might quickly find its way to alternative suppliers if the general perception of the services levels offered by the private sector improves. In addition, Postcomm’s 2005 Business Customer Survey revealed that only half of Royal Mail users are happy with the state-owned company and 20% expected its introduction of size-based pricing to increase their use of alternative operators. Postcomm highlighted its unhappiness with the level of customers’ awareness of the competition timetable and of alternative suppliers.
Read MoreRoyal Mail is launching a new promotion in support of the customer publishing industry by offering a 15% discount on customer magazine mailing costs. The initiative is designed to encourage clients with a prospective customer title to consider using mail as a distribution method. New clients are being encouraged to test mailed-out customer magazines as a marketing tool, supported by reports that almost two-thirds of all customer magazines are currently posted to recipients.
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