Tag: UPS

UPS to launch major AD campaign

UPS Inc., will spend about USD35 million to launch a new advertising campaign in its biggest marketing push since “What Can Brown Do For You” in 2002.

The new campaign, including television, newspaper, magazine and online ads, will begin airing Saturday in the United States, said Larry Bloomenkranz, vice president for brand management, advertising and sponsorships for the Atlanta-based company.

“In terms of jump-starting our business, this is a tough business, very competitive,” Bloomenkranz said in an interview Thursday. “We’re always trying to make our brand more relevant, more appealing than the other guy’s.”

UPS’ 100-year anniversary is this year, but the new ad campaign is not connected to that.

“We’re really doing this for business reasons,” Bloomenkranz said.

In October, UPS said third-quarter profit rose 8.9 percent, but it also announced it was cutting 1,200 jobs in its air freight and logistics business as it completes an integration of recent acquisitions. The company has been restructuring in an effort to improve execution. It releases its fourth-quarter results on Jan. 30.

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DHL Romania sees 2006 turnover up 21 percent

DHL Romania, the local branch of U.S. delivery company DHL, expects its turnover to grow 21 pct on the year to over 20 mln euro (USD26.33 mln) in 2006, the company’s commercial director Bogdan Obretin said on December 29, 2006.

The company reported a turnover increase of 21 pct year-on-year for the first three quarters of 2006 due to consolidation of its position as supplier of complex logistics solutions, Obretin said.

DHL Romania competes in the country with international delivery companies TNT Romania, a subsidiary of Dutch TNT Express, Couriers Service, an authorised representative of U.S. delivery company UPS and U.S. Fedex, as well as domestic companies Fan Courier, Cargus, Alo Curier, Concorde and Pegasus.

[Editor’s note: The Romanian market for courier and international delivery services is seen growing 30 pct on the year to 130 mln euro (USD171.13 mln) in 2006, and further increasing at an annual pace of 25 pct to 50 pct over the next two or three years, the Romanian News Digest said on January 10, 2006.]

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Where is Asia’s Express Market going?

There’s only one way to go and that is UP. In 2007 we will see more new players entering the market as Asia’s economies continue to grow. Courier industry is characterized by high entry barriers. It needs huge investment in infrastructure and technology and there is intense competition in the industry. The market for courier industry can be divided into individual, corporate and small and medium enterprises. On the basis of type of delivery, it can also be divided into overnight delivery and same day delivery services.

Courier companies are using information technology to enhance the quality of their customer service and obtain competitive edge. There are only a few global courier companies like Fed Ex, DHL, UPS and TNT and there is intense competition among them with each one trying to establish its superiority. In India, presently, DHL, Blue Dart and Elbee are the major players contributing to 70% of industry’s revenues. An interesting observation in the past three years , is that the big Four are now entering the domestic market, an area that they have been relatively weak in. This could also result to a backlash on their main core international businesss. Asia’s domestic courier market has always been the strength of the home-grown operators with intimate familiarity of the terrain.

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John Beystehner to Retire as UPS’s Chief Operating Officer

UPS today announced the retirement of John J. Beystehner, the company’s chief operating officer, president of UPS Airlines and a member of the UPS Board of Directors.
The company also announced the election of Chief Financial Officer Scott Davis to the additional position of vice chairman, effective immediately. Davis currently is responsible for all activities related to accounting, auditing, finance, financial planning, taxes and treasury. He was elected to the UPS Board of Directors in February.
Beystehner, UPS’s chief operating officer since 2004 and one of three active employees on the company’s Board of Directors, will step down from both positions on Jan. 2, 2007. A successor to Beystehner as COO will be named at a later date.
Davis, 55, joined the company in 1986 when UPS acquired II Morrow, an Oregon technology firm that Davis served as CFO and then CEO. Beginning in 1991, Davis held positions of increasing responsibility as accounting manager and treasury manager. In 2000 he was named vice president of finance and then joined the UPS Management Committee when he assumed his current position in 2001.

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UPS Delivers Again

For the seventh consecutive year, UPS has set a new record for contributions to United Way. UPS, its employees, and retirees pledged USD59.3 million during the 2006 campaign to United Way for continuing support of those in need.
In addition, UPS employees volunteered more than 800,000 hours of service around the world in 2006, much of it in the United States helping local communities by repairing schools, reading to children, landscaping for local organizations and assisting food banks.
UPS and its employees’ and retirees’ commitment to create lasting, measurable change in local communities through United Way has continued to grow year after year. UPS is a leader in corporate philanthropy and an example for those across America who strive to make a difference.
More than 246,000 UPS employees participated in this year’s United Way campaign, contributing more than USD51.3 million. The company then contributed an additional USD8 million through The UPS Foundation. In the company’s hometown of Atlanta, Georgia, UPS and its employees donated more than USD4.45 million, the largest contribution to United Way of any Atlanta-based company.

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