Tag: USA

Magazines in a mail-strom of rate hikes

Posted by | Oct 22, 2001 | |

For magazine publishers, it’s an instance where increasing frequency is not a welcome development.

For the third time in 2001, the industry is grappling with the issue of postal rate increases, and though the latest proposed increase wouldn’t take effect till 2002 at the earliest, it could cost the magazine industry another $200 million at a time when it can ill afford the additional hit.

Following a 9.9% increase for magazines in January and a 2.6% increase in July, the latest proposal, or rate case, now under review at the Postal Rate Commission will likely up the cost of mailing periodicals by another 10% (AA, Sept. 17).

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Deutsche Post to Debut Division to Help U.S. DMers Tackle Europe

Posted by | Oct 22, 2001 | |

Deutsche Post Global Mail is preparing the U.S. launch of its European-based Competence Center, which helps direct marketers expand into Europe and Asia.
DPGM, the U.S. subsidiary of Deutsche Post World Net, Europe’s largest postal company, will make the announcement at next week’s Direct Marketing Association’s 84th Annual Conference & Exhibition. Deutsche Post is also preparing a direct mail campaign to support the service.

The Competence Center, which was launched in 1999 and is based in Germany, offers a range of services for direct marketers that want to expand into Europe.

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