TNT Post has launched a service aimed to help increase the return on investment for marketers of promotional direct mail.
adMail is a reduced cost service that has been specifically designed for promotional direct mail which drives sales or encourages support for a cause.
In addition to increasing a mailing’s return on investment, adMail also aims to promote best practice in data management; customers using the adMail service will commit to diligent data processes through suppression of customer and prospect data against consumer and business data files, such as the Mail Preference Service.
adMail is available for delivery in a five working day delivery window and is for customers sending upwards of 4,000 items a day, or at least 10,000 items a day for Access 700 CBC customers.
Nick Wells, chief executive of TNT Post UK, said: “adMail offers the direct mail sector a new, cost-effective and efficient service that meets the needs of marketers in the current economic climate. By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer.”
Source: TNT
