Tag: Internet Retailer

ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced the results of a JupiterResearch study on marketing and sales strategies for online retailers. Sponsored by ChannelAdvisor and conducted by independent research firm JupiterResearch and Internet Retailer, the study provides in-depth insights into the fundamental issues driving multi-channel online retailing.

Seventy-five percent of online retailers surveyed cited multi-channel expansion as a key component in their marketing strategies. Ninety-eight percent report they market on at least two online channels.

“The results provide actionable information for retailers who are evaluating online programs including paid and organic search, and comparison shopping engines,” said Brad Wolansky, Vice President Global E-Commerce of The Orvis Company. “We partnered with ChannelAdvisor for solutions to help us manage our paid search and comparison shopping engine initiatives and they have provided good value including higher ROI and predictable rates of success.”

The recent findings deliver a unique perspective on how online retailers are capitalizing on the full spectrum of e-commerce channels and explore the benefits and the challenges of expanding their reach. It also focused on the area of third-party outsourcing and how to measure its success. Those retailers who choose to outsource should look to their e-commerce partners to develop performance metrics that demonstrate their long-term worth including lifetime customer value, product margins and customer retention.

“This survey suggests that ChannelAdvisor has a unique opportunity to help retailers assess where they in the multi-channel life cycle and the implications for moving forward,” said Scot Wingo, CEO of ChannelAdvisor. “Clearly, going multi-channel is the first step. To be truly successful, they need to define what they expect from their e-commerce solution providers in terms of marketing spend and efficiencies to judge the overall profitability of the relationship.”