Posten Express relaunches 10 years on
After Posten Express, PEX, changed its name to PostNord Bud just over 10 years ago, PostNord’s courier business became less visible on the market. Now the name PEX has been relaunched with a new look and upgraded booking system and the bidding business will be strengthened. With the name and new profile, the relaunch means recognition for PostNord customers who need to quickly transport something from point A to point B.
“The previous name change was perceived as if we did not exist, but that is not the case. We see a rapid development in the bidding market and the improvements will make a big difference for our customers. PostNord makes deliveries all over Sweden, every day and therefore it feels gratifying to be able to strengthen our offer also in courier deliveries”, says Peter Hesslin, head of e-commerce and logistics at PostNord Sweden.
Since mid January PostNord have begun rolling out re-branded delivery vans. Several services have also been renamed to make them easier to understand. There are both standardized and tailored solutions based on customers’ needs.
“We have previously been very manual in our booking procedure where you called or emailed in your orders. We have had a good business and now we are supplementing with a booking system that is suitable for the 2020s. Today’s buyers of courier services are largely digital and handle all their logistics via the internet. It is clear that we must have a new, modern booking system”, says Peter Hesslin.