Royal Mail: Subscription boxes have become a big part of many people’s lives

Consumers in London, West Midlands and Northern Ireland are most likely to be signed up to subscription services, according to Royal Mail’s new UK Subscription Box Market report.

Almost half (45%) of Londoners are signed up to at least one subscription box, followed by 37% and 36% of shoppers in the West Midlands and Northern Ireland, respectively.

However, when it comes to the highest average number of subscription boxes per person, subscription box shoppers in the North East take top place at 5.2. Londoners come a close second signing up for 5 subscription boxes per person on average, followed by consumers in the East Midlands at 4.6.

The UK subscription box market is set to be worth £1.8 billion by 2025, according to Royal Mail’s UK Subscription Box Market report.

The popularity of subscription boxes remains strong with high levels of loyalty.  Fewer than a quarter (24%) of subscription box shoppers said they intended to cancel their subscriptions any time soon.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “Subscription boxes have become a big part of many people’s lives over the last year and we expect this trend to continue. At Royal Mail, we are well placed to support businesses as they introduce or scale up their subscription box models.

“With the UK’s largest “Feet on the Street” network of over 85,000 postmen and women, Royal Mail is playing a key role in keeping carbon emissions low. A large proportion of subscription items are sent in smaller boxes and so are ideally suited for our low emission on-foot delivery service.”