GLS: it is time for us to change as well
GLS has updated its brand identity.
The brand refresh builds upon what has made GLS successful in the fast-changing world of parcel services and supports the company’s growth ambitions. At its core, GLS makes every parcel delivery personal with its seamless solutions. The refreshed brand identity reflects the company’s undertaking with a fresh, dynamic and digital-friendly look.
The brand refresh catches the eye with a striking blue and yellow. The yellow arrow that has long represented the company is incorporated into the letter G with a more compact design, punctuated by a dot symbolising GLS’s expertise, point-to-point mission and connection with its customers in the digital age. The polished look is strengthened by clear language with a fun, witty tone and style.
“At GLS, we have been delivering the most personal and seamless service to the markets and have built a strong foundation with our people and customers for more than 30 years. As customers’ needs and the parcel market are changing rapidly, it is time for us to change as well”, says Martin Seidenberg, CEO of GLS Group. “The updated brand identity reflects our work and ambition in a brighter and more leading-edge way. It’s dynamic, bold, modern, vivid and personal. It reflects perfectly who we are and who we will be.”
The updated brand will be rolled out gradually across all markets in Europe and North America, with an official start on 4 October.