DPD Deutschland continues to implement innovative technologies
Following an international tender process, DPD Deutschland selected Open Pricer for its pricing automation and optimisation project. The German subsidiary of DPDgroup aims to set the fairest price for each contract in a post-covid context, complicated for the industry.
DPD Deutschland – a part of DPDgroup – entered into a partnership with Open Pricer – the pricing software provider for parcel carriers – after an international tender. This new project is an essential part of DPD’s digitization roadmap.
The Open Pricer platform will play a key role in adapting the German group’s pricing to the post-covid environment characterized by demand volatility and record inflation. It will lead to a higher productivity by providing more integrated pricing processes for the carrier’s sales and pricing teams. Additionally, DPD Deutschland’s commercial efficiency will be improved by the reduction of quotation cycles, the standardization of processes and better control.
The first phase of the project consists in the implementation of Open Pricer Smart Quote CPQ, including shipping profile simulation to estimate the margin of each future deal and rate card recommendation based on the Fair Price model – a benchmark with the price of similar contracts. Once validated into the platform the rate cards will be automatically exported to SAP.
Phase 2 will consist in the implementation of the Smart Contract and Rerating Campaigns modules. At this stage Open Pricer will become the contract and rate card repository for DPD. It will be integrated with DPD’s new CRM through web services, APIs and iFrames. Open Pricer set of price optimization modules tailor-made for parcel networks including Dynamic Pricing are also envisioned as potential extensions.
“DPD is seeking to always offer the right price to customers based on their shipping profile and service requirements. As we are evolving in a market becoming more dynamic, we have identified that we need an integrated system to guide our sales and pricing teams in this process. We have selected the Open Pricer platform because it is a mature solution for our industry. Because it is data-driven, price recommendations continuously adapt to a changing market environment” said Andreas Thams, Chief Sales Officer of DPD Deutschland.
“We are honoured to have been selected by DPD Deutschland and are very excited to work with DPD’s team to automate pricing processes and to improve pricing performance.” said Daniel Rueda, Chief Executive Officer at Open Pricer.