Online billing use is trending up
AT&T Inc. is counting on the latest postal rate increase to spur consumers to start using online billing services such as its own AT&T eBill service.
The company is pointing to a recent report by Forrester Research that it says demonstrates a trend in that direction in the market. The report predicts that the number of online billing users will grow by 63 percent to roughly 60 million households across the United States during the next five years.
“Customers are quickly realizing that online billing is a convenient and secure way to pay bills and a great way to simplify and streamline their payment process and needs,” says Jan Harralson, vice president, AT&T. “Customers are making it the preferred choice over the old fashioned, more time-consuming and costly method of writing a check, adding a stamp, mailing the bill and filing a paper copy.”
Harralson notes that more than 4 million AT&T customers currently use AT&T eBill to pay their bills online. The increase in customer adoption is due to the many benefits that online billing offers, he adds, including 24-hour, secure online access to current statements, payment options, and archived account histories.
