Consign Consignia to the bin and concentrate on core work

FROM: Giles Chichester, SW Conservative MEP, 48 Queen Street, Exeter.
Sir – We are now burdened with a new brand image.
Will the name Consignia really help the Post Office to reshape itself and
move
forward? Or is it a cover up for all the undelivered letters and parcels
that
are being consigned to a black hole?
It is the same sort of folly that made Bob Ayling spend millions of pounds
decorating the tail fins of British Airways’ planes with ethnic designs and
visual migraines. He caused great damage to a proud British flag carrier.
Eventually good sense prevailed, and the flag is once more helping the
airline
to make money.
The consignia image will do nothing to help our sub post offices. The Post
Office management and its trade unions should work together to improve the
core
business of delivering mail on time, rather than concern themselves with
expensive and unproductive gimmicks.
I voted in support of proposals for opening up postal services to
competition.
This will result in a better service for customers and provide the Post
Office
management with opportunities to diversify and increase its business. Whilst
I
write, the mail order companies are looking to develop a national network
for
the distribution of their goods to customers. Surely this is an opportunity
for
sub post offices to extend their business?
I say to the Post Office – consign consignia to the bin and concentrate on
managing the business effectively to ensure the future of our sub post
offices.
CORNISHMAN, 25th January 2001