A Scandinavian Alliance
One of the fundamental drivers of why thoughts on an alliance started was that Europe, and rest of the world by the way, is Changing. And it changes fast.
Looking at the founders of PNL, the Nordic public post operators, and the market we operate in the key characteristics are:
The population are relatively small
It is very long distances
There are four different languages
There are four different currencies
With these characteristics together with the fact that the Nordic region is generally viewed as an non- priorited region for multi-nationals when they “concur” Europe it is well suited for an alliance strategy. One could say that the sum of each market integrated is worth more than the sum of each market individually.
PNL – A long birth
96, June A thought
97, July Joint Venture Agreement
97, Nov Foundation of an entity
98, March First employee
99, Aug SAP R/3, DW, Loan of employees
99, Dec Decision, Suomen Posti withdraws
00, May Employee 5-55 starts
00, June Implementation Sweden
00, Sept Implementation Denmark
00, Oct Implementation Norway
