DHL appoints 180 Amsterdam
DHL has appointed 180 Amsterdam to its multi-million pound global ad account, following a four-way pitch, reports Marketing Magazine. The article continues:
The agency won the business after a final shoot-out against M&C Saatchi. Publicis Deutschland and DDB Germany were involved at an earlier stage of the process.
The review was called in September after Ogilvy Advertising resigned the business to pitch for UPS, which it went on to win.
Last year DHL became a sponsor of London Fashion Week, held in September. It also sponsors fashion weeks in 10 other cities around the world, including New York, Milan and Sydney.
