TPG, Poste Italiane Form Direct Marketing Co.

TPG (TNT Post Group) and Poste Italiane have signed an agreement for a strategic alliance, starting with joint activities in the field of direct marketing in the Italian market. A joint company will be established by September. Both partners will explore the possibilities of further cooperation in the future in such areas as international mail and hybrid mail. The objective of the first venture between TPG and Poste Italiane is to build a company that offers high quality lists with consumer data. The availability of these consumer lists is one of the key elements for the further development of a sophisticated direct marketing market in Italy. The company will be controlled by TPG, one of the European frontrunners in the field of direct marketing. There will be a strong contribution of Poste Italiane in terms of market knowledge, commercial contacts and insight in the Italian culture.” (Source: TPG)
Postal Insight