Hayes to lead UPS Corporate Public Relations Group

UPS has appointed Dale Hayes to lead the UPS Corporate Public Relations Group. Hayes is a veteran UPS marketing executive with experience in the world of e-commerce and new media, and currently is the vice president of small business and retail marketing.

He will move to his new position on 1 February.

Hayes joined UPS in 1994 as a marketing manager, advancing through a series of jobs of increasing responsibility to become the vice president of electronic commerce and technology marketing. In that role, he helped expand and coordinate UPS’s outreach to e-commerce shippers while marketing new technology solutions to support their online businesses.

Hayes then became the vice president of brand and customer communications, overseeing all brand communications including advertising, direct marketing and interactive communications. Prior to assuming his current post, Hayes worked as the vice president of US marketing.

“Dale has excelled in a wide variety of assignments for UPS, particularly in the role of helping the company do a better job of telling the story of its logistics capabilities to prospective customers,” noted UPS chairman and CEO Scott Davis. “He brings to Public Relations an extensive knowledge of UPS as well as great experience in the realm of new digital media and I look forward to his contributions.”