Pitney Bowes launches hybrid mail service

Postal technology supplier Pitney Bowes has launched a new hybrid mail service. The product is aimed at “driving unnecessary spend and inefficiency from everyday, office-generated communications,” the company said.

Pitney Bowes says its hybrid mail service is targeted towards enterprises, not-for-profit organisations and the public sector, where difficulties can be had when trying to identify and contain the cost of mailing.

The company added that uncoordinated, ad-hoc office-based print and mail processes are creating an unnecessary private sector spend of EUR 6bn across UK, France and Germany, with a further EUR 2bn across the public sector in these countries.

Pitney Bowes said its hybrid mail service “brings immediate control and cost-efficiency to the operation”.

Customers using the service can create documents on an office PC before submitting jobs for printing, inserting and finally for despatch. Rather than being printed locally on desktop printers and manually processed, each print and mail job is transmitted to a purpose-built production facility. By aggregating all desktop mail to a centralised production facility, users gain economy-of-scale, greater quality control, and the ability to track and manage every customer communication, Pitney Bowes said.

Richard Thompson, vice president, Sales and Marketing, Pitney Bowes, said: “Today’s organisations – whether public, private or not-for-profit – are tasked with doing more for less and reducing avoidable spend.  Our Hybrid Mail service enables businesses to move quickly to address the basic inefficiencies that drive the cost of print and despatch of office-generated mail sky high.

“Hybrid Mail brings control, automation and transparency to the production of office mail; not only cutting costs and eliminating wasted spend but also freeing staff to focus on strategic goals.

“Businesses face the dual challenge of saving money whilst also addressing customer demands for more efficient and flexible service.”

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