New logos for PostFinance and PostBus

Swiss Post has revealed new brand logos for PostFinance and PostBus. From now on, the core brand add-on “Swiss Post” will no longer feature in these two logos.

Swiss Post says this will make the brands more “distinct and independent”. However, their association with Swiss Post Group will still be “unmistakable” due to the use of the Swiss cross and the same font and colours.

The new logos will enable PostFinance and PostBus Switzerland to improve their position among their competitors and in their markets, the retail financial market and the market for public passenger transport, the company added.

The changes to the logos are also being made in view of the upcoming transformation of Swiss Post and PostFinance into public companies. PostBus Switzerland was made a public company in 2006.

The Swiss Post brand will remain unchanged. Recent research said the brand scores highly in terms of values such as “friendliness, trustworthiness and customer focus”.

The new logos will be introduced gradually, starting in the summer of 2011 and lasting until 2013.

Relevant Directory Listings

Listing image

Doddle

Doddle powers PUDO networks and intelligent returns management for some of the world’s most innovative carriers and posts. Our experience building our own successful PUDO network in the UK means we have unprecedented insight into the needs of consumers, carriers and retailers meaning we can […]

Find out more

Other Directory Listings

News Archive

Advertisement

Advertisement

MER Magazine


The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

P&P Poll

Loading

Which PUDO technology supplier is most familiar to you?

Thank you for voting
You have already voted on this poll!
Please select an option!






Pin It on Pinterest

Share This