Yodel launches catalogue tracking tool

UK carrier Yodel has announced the launch of a catalogue tracking tool called Houndit. The new solution will “enhance its end-to-end parcel tracking system”, whilst improving home delivery success rates.

Houndit for Catalogues was jointly developed and implemented by Yodel and mobile solutions provider Skillweb to enable the cost effective means of tracking, tracing and reporting on the delivery of catalogues.

The solution will enable each catalogue to be scanned as they move through the delivery process all the way to the doorstep, improving visibility and facilitating item tracking where it had previously been cost prohibitive.

In addition, it will also allow for collection of data where successful delivery is not possible, using the local knowledge of the nationwide network of Yodel Neighbourhood couriers and specialised catalogue delivery agents, to provide added insight for retail clients.

David Jacobs, head of B2C development at Yodel, said: “This latest tool will streamline the catalogue delivery process, minimising courier interaction time whilst ensuring that the highest levels of management visibility and control are maintained. By providing a service that tracks each catalogue up until it is delivered to the door, we can provide assurance that households are receiving the appropriate collateral, which ultimately improves client and consumer satisfaction and contributes to increased sales revenue.”

Yodel delivers 12m catalogues on behalf of its clients each year.

Paul Ridden managing director of Skillweb added: “With specialised catalogue delivery agents each handling in excess of 4,000 catalogues alongside Yodel Neighbourhood couriers delivering both catalogues and parcels, a cost effective and efficient mechanism for tracking each delivery was required. We are working closely with Yodel to develop and implement ongoing enhancements to the existing end-to-end mobile communications system to help the company remain at the forefront of the home delivery sector.”

Earlier this week, Post&Parcel reported that Yodel had invested £4m on an integrated control tower solution, in a bid to optimise and manage its fleet of more than 600 LGVs and 1,500 trailers.

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