Future of Retail & Tomorrow's Consumer
In early 2011, Demandware commissioned Forrester Consulting to examine the changing consumer and implications for retailers and brands in North America and Europe. Forrester surveyed 192 multichannel retailers, interviewed eight of those retailers, and also surveyed 454 multichannel consumers, focusing on consumers who are accessing the Web several times per day from multiple touchpoints and locations. 18 pages (open this here).
