JD.com launches “Japanese Mall”

JD.com launches “Japanese Mall”

JD.com has unveiled “Japanese Mall” – a new channel on the JD Worldwide cross-border platform which is “dedicated exclusively to sales of authentic imported Japanese products”. JD.com officially launched Japanese Mall at an event in Tokyo on Monday (1 June), where JD Mall CEO Haoyu Shen was joined by Katsutoshi Takeda, Director General of the Japan-China Friendship Center, and senior management from Sumitomo, and other key Japanese partners.

“Our new Japanese Mall provides Chinese consumers with a trusted source for buying imported Japanese products,” said Shen. “Japanese Mall will give more Japanese brands greater exposure to China’s rapidly growing demand for imported goods, and will further solidify JD.com’s reputation as China’s online leader for guaranteed authentic products.”

Products will be available in a wide range of categories including items for maternity, babies, food, personal care, cosmetics, apparel, luggage, home decoration, electronics and home appliances from popular Japanese brands.

In addition to Japanese Mall, JD Worldwide also hosts French Mall and Korean Mall, both of which launched earlier this year, and the company said it would “continue seeking other opportunities to offer channels dedicated to other countries’ products in response to customer demand”.

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